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News & Media

Pride In Design

By Frederick Christiano: Incorporating personal style into a client’s vision takes a unique creativity and thoughtfulness. For me I derive a lot of my personal style from the fashion and art world, more specifically I tend to gravitate towards what has developed within the “street culture” aspects of these disciplines. I never push direct style onto a client, it’s more about listening to the client and finding inspiration from aspects from my personal style to inspire creativity within the project. For example, I would look at a graffiti piece, sneaker/clothing release to pull potential color palettes, textures and even create overall design concept ideas. This is always a starting point because it is what I find the most inspiration and spark for creativity.

Pride in the design community is a diversity which makes our community stronger and more creative than ever.